The primary reason is its versatility. Thanks to its very useful focal length range, along with a large maximum aperture of f/2.8, it worked out great for photographing many different types of subjects. Zoomed into 50-70mm, it also served me well as a portrait lens, thanks to its ability to beautifully render out of focus areas.
from Coffee. The Nikon Z 24-70mm F2.8 S is an all-rounder fast zoom for Nikon's mirrorless system. With a versatile focal length range and a fast aperture for low light photography and blurry backgrounds, this lens promises sharp imagery and smooth bokeh with minimal aberrations.
As you will see from the next page of this review, the Nikon Z 24-70mm f/2.8 S is optically superb, offering the most consistent performance we have seen among all similar class zoom lenses.
The Nikkor Z 24-70mm f/2.8 S focuses down to 0.38m for a maximum magnification of 0.22x. The digital info display on the Nikkor Z 24-70mm f/2.8 S is undeniably useful, but not always easy to see in daylight. In darker or indoor conditions, however, the lens info display is very clear indeed.
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nikon 24 70 2.8 s review